Target is dropping two of its famous brands — and adding 12 new ones

Target Stocks Jump After Retailer Beats Third Quarter Expectations

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I don't know how I feel about this!!


Target is getting rid of two of my favorite brands! Merona AND Mossimo.

According to,

So what does this mean for budget-friendly shoppers everywhere? While you'll still find one-off designer collaborations, you’ll soon be saying goodbye to staple fashion lines, like Merona (men’s and women’s) and Mossimo (men’s), and hello to more than 12 new Target-exclusive brands for apparel and decor.

While the revamp may come as a surprise to some shoppers, if you’ve visited the kids’ section in the last year, you may have noticed some changes already in motion. 

“We took the leap and reinvented our approach, like when we launched Cat & Jack [which replaced Cherokee and Circo] as our kids’ apparel line about a year ago,” said Mark Tritton, Target’s chief merchandising officer, in a press release.

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