Order A Whopper At McDonalds, Burger King Will Give It To You For One Penny

I'm a little confused by this as well. I can't tell if it's completely genius marketing or just insane?

They're calling it the Whopper Detour!

Just watch this...

Apparently for a limited time, if you're craving Burger King, you can order a Whopper for just one cent...but you have to be within 600 feet of a McDonald's restaurant (and have Burger King's newly revamped app downloaded) to make this happen.

What are your thoughts?! 

Let me know in the comments!

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