I'm a little confused by this as well. I can't tell if it's completely genius marketing or just insane?
They're calling it the Whopper Detour!
Just watch this...
Apparently for a limited time, if you're craving Burger King, you can order a Whopper for just one cent...but you have to be within 600 feet of a McDonald's restaurant (and have Burger King's newly revamped app downloaded) to make this happen.
What are your thoughts?!
Let me know in the comments!